Blog #70 Wondering about WonderCrone
- Jennifer Butz
- Jul 28
- 2 min read
WonderCrone. I mean, what’s up with that name?
I use wonder to mean be curious, be open, let in awe, be comfortable in a luscious not-knowing. It’s not a fleeting feeling. It’s a way of moving through the world.

And that…that is radical. Especially in a culture that worships certainty, control, and productivity. Especially for women in our third chapter who’ve been told our job is to tie up loose ends. I say, let's unravel those ends; play them out in wonder and evolution.
Let's play with awe and curiosity. Let's relish the audacity to not know and still be powerful. In my world, to wonder is to soften into strength. To live the question. Not rush the answer. To treat mystery as holy, not as a problem to solve.
This isn’t just branding. It’s a way of being. Come stand with us at WonderCrone.com. The door’s open. We don’t know where it leads. And that’s the whole point.
Now let’s talk about Crone.
Yeah, I know. It’s a loaded word. It’s fingernails on a chalkboard. It’s a word that lands hard in the gut—sharp, jarring, a little dangerous. And that’s exactly why I love it.
See, we were meant to flinch. We were socialized to. Because somewhere along the line, “crone” stopped meaning wise elder and started meaning worthless old hag with chin hair. They took the woman who had seen the most, knew the most, held the lineage, and turned her into something to be ignored, avoided, discarded.
We’ve been sold a Grimm fairytale version: The crone as shriveled, bitter, broom-riding punchline. No thanks.
I love this word, crone. I love it because it carries edge, and elderhood, and earned wisdom. Because buried under all that cultural baggage is an archetype we were never meant to outgrow.
In ancient times, the Crone was the truthteller. She’s the one who sees clearly, because she’s lived it. She’s wild, not worried about approval. She’s powerful, not palatable.
Reclaiming Crone is an act of rebellion. It’s saying: I am no longer here to please. I am here to be. Fully. Fiercely. Freely.
So yes. Crone is part of the name, because I want it back. Because you deserve it back. Because when we stop running from the word, we start stepping into its power. Bring back the Crone who is unafraid to speak hard truths. The one who isn’t trying to be pretty or polite or perfect. The one who laughs from her belly, weeps from her roots, and calls BS with love and fire.
So there it is—WonderCrone. Because wonder needs grounding. And wisdom needs a voice.
Come crone with us at WonderCrone.com. Unapologetic. Unfinished. Unleashed.




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